Art Director: Lazar Fazlagic | Jordana Lee
Strategist: Abigail Henderson-Bowman | Jocelynne Tayanna
Copywriter: Alexander Liczner
We all know Ray-Bans for their iconic styles like the Aviators, Wayfarers, and Clubmasters. But what about their less popular models? How do we showcase those that haven’t been featured on the big screen or worn by Hollywood’s biggest stars? Well, what if you were the star? The trendsetter? The icon? That’s what this campaign is all about—not stepping into someone else’s shadow, but forging your own path and finding your own style. Pick a Ray-Ban style that fits you and make it your own.