Sea it Yourself

"Sea It Yourself" is our take on how Ocean Wise can engage Gen Z to donate. Our research showed that Gen Z are known as the "purpose generation" they want to be involved as much as they can and we found that funny, meme-esq posts made ocean care relatable and accessible. We wanted to make donating feel like they are in on the action happening at Ocean Wise, by creating an enticing tiered rewards system and putting out engaging educational content. They can sea the changes for themselves and feel like they are actually making a difference.